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How Generative AI Is Changing Creative Work

Generative AI is a computer program that can create new content from scratch. It’s most commonly used in marketing, engineering, and design, but it has applications across all creative fields. Generative AI can be broken down into three different types:

What Is Generative AI?

You’re probably already familiar with artificial intelligence (AI) and how it can help you do your job.

You know that AI is computer software that can learn tasks, like playing chess or driving a car, by analyzing data on prior examples of success. Unlike traditional programs, which are programmed to follow specific instructions by human developers, AI systems use machine learning to improve over time based on their experiences and the data they collect.

In this article we’ll look at a newer kind of automation called generative design that takes it one step further: instead of merely executing tasks in response to inputs, these algorithms create new things based on their own internal logic and a set of initial conditions—just like humans do when solving problems creatively.


One of the most exciting things about AI is how it can help you give your audience exactly what they want.

It has the power to understand your audience like never before, and that means being able to create content specifically for them. It also means optimizing your marketing strategy based on this new understanding of who they are, what they like, and how they want to consume information.

This type of content can be used to create highly-targeted ads and landing pages. It can also help you understand how people interact with your site, which will help you make improvements that benefit everyone.

AI can also help you be more creative with your content creation. Instead of having to come up with ideas on your own, AI can provide you with suggestions for topics that would be valuable for your audience. This will free up time so you can focus on other aspects of running a business.

AI can also help when it comes to analyzing your content and determining its effectiveness. You’ll be able to see how people interact with each piece you create, and if there are any issues that need to be fixed. This will allow you to identify ways of improving the quality of your content so that it resonates with your audience more than ever before.


You’re probably familiar with AI-generated news, which some people see as a threat to journalism. But it's also being used to generate creative writing. The technology is still in its infancy, but there have been a few notable experiments—and some of the results are quite good.

For example, an algorithm called Stylo has been trained on over 100 books of poetry and fiction and can take any sentence you provide as input and generate new text in response. It often creates real sentences that feel like something someone could have written (though it does occasionally go off the rails).

Then there’s Botnik Studios, a team of writers who use artificial intelligence tools like neural networks to create short stories from scratch. Their work has resulted in stories that were published by The New Yorker, McSweeney's, Harper's Magazine and more.

This is not to say that AI-generated writing is perfect. For example, here’s a sentence from Stylo: “The moon was still in the sky and it was going to be very hot tomorrow.” This feels like something that could have been written by someone who speaks English as a second language—it doesn't sound natural at all. But this kind of technology will only get better over time; the more data scientists feed into their algorithms, the more realistic their output will become.

The potential for AI-generated writing is huge. It can be used to create content faster, allowing humans to focus on more creative or important tasks. It can also help us overcome our biases by providing a fresh perspective that doesn't rely on past experiences or social norms.

However, there are some dangers associated with AI-generated content. While the technology is still in its early stages and may not be able to create anything truly creative or intelligent yet, it’s important to think about how this could impact our world. If people start reading a lot of fake news articles written by machines (which they already do), it might become difficult for them to discern what's real and what isn't.


AI can be used to write code, too. Deeper learning systems have been able to teach themselves how to code by observing human behavior and then mimicking that behavior through trial and error. In other words, instead of requiring an engineer to program each step in a computer system, a deep learning system uses machine learning techniques to figure out how best to achieve a goal on its own.

The same approach can be used for debugging code as well: A programmer might use AI-powered automatic bug detection tools that scan through every line of code in a piece of software looking for bugs or errors that need correcting. These tools could also take note of which parts of the program were most frequently causing problems (and thus need more careful scrutiny) so engineers don’t waste time sifting through unnecessary lines of code when they should be focusing on where their attention is most needed.

One area where this technology has really made an impact on engineering workflows is in rewriting existing software into new languages so it can run across different platforms or devices like phones or tablets without needing extensive reworking from scratch every time there’s an update made available by developers who don’t have access to the original code.

The ability to “translate” software from one type of computer language into another has been around for years, but companies have struggled to find a way to automate this process so it can be done quickly and efficiently. Deep learning systems use machine learning algorithms that are able to learn from large amounts of data, which means they can figure out how best to achieve a specific goal on their own without needing any additional input from humans.

This is a huge advantage for software companies and engineers because it means that they can automate many of their tasks so they can focus on other projects instead. The challenge with deep learning systems has always been that they require large amounts of data in order to function properly.

Companies have had to spend a lot of time and money collecting data before they can begin to use the technology, which has limited its adoption in certain industries. However, recent advances in deep learning have made it possible for systems to learn from just one example, which has made them much easier to implement and use.

Deep learning systems have been used in modern software development for decades, but they haven’t been widely adopted until recently because they require large amounts of data to function properly. The challenge with deep learning has always been that companies have had to spend a lot of time and money collecting data before they can begin using it, which has limited its adoption in certain industries.

However, recent advances in deep learning have made it possible for systems to learn from just one example. This has made it much easier to implement and use.


In addition to helping with content creation, AI can also be used to generate new ideas and identify areas where there's room for improvement. You can use AI to look at your existing designs and see what improvements could be made or what new ideas it might have generated in the process of generating those mockups.

It's also helpful for coming up with brand identity ideas—this is something that has come up over and over again in the data we collected from our contributors. Brands are now using generative design tools like Logojoy to help them generate new logos based on their preferences and needs, which means that they don't have to rely on people's opinions when it comes time for rebranding (which unfortunately doesn't always end well). Generative design is becoming more of an industry standard as companies start realizing its potential impact on creativity.

The next time you need to create some content, don't just think about how many words or pictures you need. Think about how much of each and what kind of tone they should have, too. It might seem like a difficult task at first, but it's actually quite easy if you use AI. This technology can help build your brand's personality—and if you're not sure where to start with that process, check out our guide on brand building.

Generative design is a powerful tool for content creators. It helps us create things that are more interesting and engaging, which means our audiences will be more likely to engage with them as well. The next time you need some inspiration for your own designs, tools like Logojoy can help you generate new ideas faster than ever before.

As more companies start using these tools, it’ll become easier for us to create content that hits the right emotional notes. This technology can help build your brand's personality—and if you're not sure where to start with that process, check out our guide on brand building. Generative design is a powerful tool for content creators.


AI is also being used to create illustrations. The technology can be used to generate new images, drawings, characters, scenes, and styles of illustration. Some experiments have even seen AI creating art that mimics the work of their famous creators.

In 2015, Google developed DeepDream which uses an artificial neural network to find and enhance patterns in images. This led to a number of interesting outcomes including a series of “dreamlike” nightmares (below) where animals appear as monsters and objects take on human characteristics.

In 2016, researchers at MIT created an algorithm called Sketch-a-Net that turns sketches into fully colored digital drawings using generative adversarial networks (GANs).

GANs are a type of artificial intelligence that attempts to create realistic images by learning from a dataset. The researchers trained Sketch-a-Net on thousands of drawings and then let it loose on the internet, where it learned how humans draw objects like cars and boats.

The resulting images were quite impressive, with the algorithm able to fill in missing details and create realistic scenes. So far, Sketch-a-Net has only been used on simple sketches such as those found in children’s coloring books. But it is hoped that this technology could be used to create more complicated drawings in the future.

In 2018, researchers at the University of California developed an AI algorithm that can sketch people’s faces based on just a single photo. The program uses a technique called “pixel-wise generation” which fills in each pixel of an image based on other pixels in the same position.

In other words, it doesn’t draw the entire image from scratch; instead, it creates a rough sketch by copying pixels from other images. The researchers trained their algorithm on thousands of photos before letting them loose on the internet. The resulting pictures were quite impressive, with the algorithm able to fill in missing details and create realistic scenes.


In the music industry, AI is helping out in a number of ways. It can generate beats and songs, but it's also keeping humans focused on their own creative work by providing inspiration.

This is thanks to the way generative AI works: the algorithm is trained on thousands or millions of existing songs in order to learn how they're structured and how they sound, which means it can then make new ones that are very different from anything else out there. The results are often surprising—and sometimes downright weird—but they show that computers can generate sounds and rhythms we would never think of ourselves without them as our guide.

To take advantage of this technology for yourself, check out Amper Music’s Automated Composition Engine (ACE), an open-source application built on top of deep learning models trained on over 150 million musical elements like drums and vocals. ACE allows users to create unique tracks from scratch by selecting from a variety of instruments and effects; saving them as MIDI files; then importing them into DAWs like Ableton Live or Logic Pro X for further editing and mixing down into finished tracks.

This is just the beginning of what AI can do for music. As computers learn more about how music works, they'll become better at generating their own—and that means we'll be able to create songs and albums from scratch without any human intervention.


Art is a highly subjective and personal experience. But, like many other fields, it's also one that can be completely revolutionized by technology.

In fact, generative art has been around for decades; artists have been using computers or other tools to create new images based on mathematical principles since the 1960s. However, recent advances in AI have taken this process to the next level—now we're seeing artists use generative AI to create entire bodies of work without ever needing to touch their computer mouse or paintbrush at all.

AI-generated artwork is starting out as an interesting curiosity—but it has the potential to become much more than just a novelty item. Generative AI will also help creative professionals find new ways of expressing themselves through their art.

Generative art isn't just about creating random images that look pretty—it can also be used to solve complex problems. For example, scientists have been able to train AI to identify atypical breast tissue on mammograms much more accurately than human radiologists can; this will help doctors catch cancer earlier and save lives.


This is just the beginning of a new era in creative work. With generative AI, we can see how technology will continue to reshape our world by creating new experiences and opportunities for people everywhere.

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